Oregon Partnership's Pete Schulberg testified at yesterday's OLCC hearing on a proposed rule that would relax advertising on happy hours:
Just last week, I was here for the hearing on the liquor store advertising rule change. My focus then…and as it is now for the rule change on happy hour….is that advertising of alcohol is at an all-time high. That advertising of hard liquor is more pervasive and effective than ever.
And we certainly appreciate how the economy is impacting bars and restaurants. And it’s tough not to be sympathetic to the folks trying to operate a successful business
Pete Schulberg, Communications Director of Oregon Partnership, testified this week before a hearing of the Oregon Liquor Control Commission on an amendment of a rule governing the liquor store advertising.
Schulberg warned that liquor advertising is "a run-away train" that doesn't need more support from the state:
Having been involved in advertising in one way or another for most of my professional life, I’d like to just make it clear:
Although the proposed amendment to the Retail Liquor Store Advertising rule is relatively specific about what the stores can do or can’t do and
Oregon Partnership and other non-profits are warning that alcohol advertising is rampant (especially on TV) and the industry is always looking at ways to increase its reach to young people. Maybe Russia has the right idea....according to this item from Join Together newsletter:
Alcohol advertising would be banned and sales limited by location and time of day under a plan endorsed by Russian President Dmitry Medvedev, CBC News reported Sept.
It's not exactly a news flash. But the advertising of alcohol is at an all-time bender. Beer manufacturers are sponsoring concerts, festivals and sporting events at an historic rate. Tune into cable channels, and you'll see commercials for hard liquor – something that just a few years ago, was unheard of.
And don't think the TV networks and local stations are watching this phenomenon closely. After years of a self-imposed ban, the networks are sure to take advantage of this growing acceptance of hard liquor advertising.
According to the Center for Science in the Public Interest, more than 280 colleges and universities – including the University of Portland – have called for an end to alcohol advertising on televised college sports. But you’d never know it by watching the NCAA men’s basketball tournament.
The brackets may change every year for March Madness, but not the drumbeat of beer commercials.
Binge drinking among college students has elevated to a serious public health hazard and has become an increasing headache for university presidents feeling the pressure from communities, law enforcement